%0 Journal Article
%T Looking for meaning in all the wrong places: Why negative advertising is a suspect category
%A Richardson, Glenn W., Jr.
%D 2001
%R 10.1111/j.1460-2466.2001.tb02906.x
%P 775-800
%J Journal of Communication
%V 51
%I 4
%2 ISSN: 0021-9916