TY  - JOUR
T1  - Looking for meaning in all the wrong places: Why negative advertising is a suspect category
AU  - Richardson, Glenn W., Jr.
PY  - 2001
DO  - 10.1111/j.1460-2466.2001.tb02906.x
SP  - 775
EP  - 800
JO  - Journal of Communication
VL  - 51
IS  - 4
SN  - 0021-9916
ER  -