%0 Journal Article
%T Negative Campaign Advertising: Demobilizer or Mobilizer?
%A Wattenberg, Martin P.
%A Brians, Craig Leonard
%D 1999
%P 891-899
%J American Political Science Review
%V 93
%I 4
%2 ISSN: 0003-0554
%U http://www.jstor.org/stable/2586119