TY  - JOUR
T1  - Negative Campaign Advertising: Demobilizer or Mobilizer?
AU  - Wattenberg, Martin P.
AU  - Brians, Craig Leonard
PY  - 1999
SP  - 891
EP  - 899
JO  - American Political Science Review
VL  - 93
IS  - 4
SN  - 0003-0554
UR  - http://www.jstor.org/stable/2586119
ER  -