%0 Journal Article
%T Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions
%A Brader, Ted
%D 2005
%R 10.1111/j.0092-5853.2005.00130.x
%P 388-405
%J American Journal of Political Science
%V 49
%I 2
%2 ISSN: 0092-5853