TY  - JOUR
T1  - Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions
AU  - Brader, Ted
PY  - 2005
DO  - 10.1111/j.0092-5853.2005.00130.x
SP  - 388
EP  - 405
JO  - American Journal of Political Science
VL  - 49
IS  - 2
SN  - 0092-5853
ER  -