TY - JOUR T1 - Measuring Media Exposure and the Effects of Negative Campaign Ads AU - Freedman, Paul AU - Goldstein, Kenneth M. PY - 1999 SP - 1189 EP - 1208 JO - American Journal of Political Science VL - 43 IS - 4 SN - 0092-5853 UR - http://www.jstor.org/stable/2991823 ER -