TY  - JOUR
T1  - The effect of negative campaign advertising on vote choice: The mediating influence of gender
AU  - King, James D.
AU  - McConnell, Jason B.
PY  - 2003
DO  - 10.1046/j.0038-4941.2003.08404012.x
SP  - 843
EP  - 857
JO  - Social Science Quarterly
VL  - 84
IS  - 4
SN  - 0038-4941
ER  -