TY  - JOUR
T1  - Negativity in the Evaluation of Political Candidates
AU  - Klein, Jill Gabrielle
AU  - Ahluwalia, Rohini
PY  - 2005
DO  - 10.1509/jmkg.69.1.131.55509
SP  - 131
JO  - Journal of Marketing
VL  - 69
IS  - 1
ER  -